Social Media Etiquette at Weddings

Probably one of the most wonderful times of your life, meeting that special person, falling in love, getting engaged and then planning your big day. People have been falling in love and getting married since the beginning of times, but are the rules still the same when it comes to wedding etiquette or do we need a new set of rules to guide us through this transition from man and woman to husband and wife?

We look at things to consider when tweeting, posting and using hashtags.

Announce your wedding face-to-face
You might arrange the rest of your social life using social media, but this is one event that should preferably be announced to the people close to you in person or on the telephone first. They will certainly appreciate the courtesy but you also don’t want to miss out on seeing their facial expressions when you announce your engagement!

Think before you post
This should be a general rule-of-thumb for using social media, but do consider other people before posting. Some of your social media friends may not have been invited so refrain from posting too much detail about the wedding. Also try not to overkill, your friends will grow weary from reading about your wedding planning for a full year before the actual event! Keep your posts positive no one wants to read about your dirty laundry and mother-in-lawzilla on Facebook.

Should wedding guests be allowed to post pictures of your wedding?
This really is up to the couple but you have every right to ask your guests not to post any photographs to social media. You can include this request in your wedding invitation, and also have a reminder on your wedding day. Keep it fun and light-hearted. Instead ask your guests to send all their photos to you for inspection first and then post them to the album on your wedding website where everyone can view them.

Create a wedding hashtag
This is a really fun thing to do for your wedding and can be hugely exciting to look at after your I-do’s. This also puts all your guests wedding photos in one place. Include your wedding hashtag in your wedding invitation, on your wedding website and as a reminder again on your wedding day. You can make this even more entertaining by handing out your hashtag as a temporary tattoo on the day #mrandmrshitched. Who knows your hashtag might even help some of your single guests to get hooked up!

Related article: Social Media and Getting Married

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How to Effectively Integrate Social Media into your next Conference

If you are in the Conference and Event Industry chances are good that you’ve had to struggle with the issue of delegate engagement. By using Social Media effectively you can create better delegate participation and create relevance and meaning at your next event.

Whether big or small, Events are great platforms for creating conversations around your Brand, Conference, Speakers or Specific Topics. Because Social Media is just one big conversation, it is easier than you think to integrate this into your next event.

More and more Companies are using Twitter and #hashtags to create a BUZZ around their events before and even after the event has taken place. It centralizes the event and allows the delegates to discuss the event, topics, and speakers, and for marketers it is an opportunity to effectively measure the success of the event.

First let’s look at the infamous #Hashtag

What is a #hashtag?
It is a simple keyword or phrase, without any spaces and with the # (hash) sign in front.

How does the #hashtag work?
#Hashtags act as the facilitators to any conversation and ties the conversation into one stream. Even if Twitter users are not connected otherwise, their tweets and talk about the same topic will then appear in the same Twitter stream. If you then search Twitter for a specific topic in Twitter Search the conversation about your search will appear, e.g. #conference.

How to choose your next Event’s #hashtag

  • Make sure you keep your #hashtag short. When tweeting about an event or topic you are only allowed 140 characters, so give your delegates room to manoeuvre.
  • Create your #hashtag as soon as you’ve planned your event. This allows for time to create a buzz around the event. Consider having an incentive for using the #hashtag and promote this at registration of the event.
  • Be strategic when creating your #hashtag and collaborate with partners that already have a big following. This way you will generate more impressions faster.
  • Check for availability to make sure you’re not picking a #hashtag that is already in use, and be careful not to hijack words and topics of a sensitive nature and best avoid using sentiments like love.
  • By using industry keywords you can gain the interest of a larger network. For instance if you notice a #hashtag of interest used in a tweet that appears in your main Twitter feed you might start following that conversation purely out of interest.
  • Create different #hashtags for the various breakaway sessions. This makes conversations around specific topics easier and more fluent. Some speakers might prefer to also have their own #hashtag.

How to promote your #Hashtag

  • Use all your marketing channels to promote your event and #hashtag and post regular updates about your event, e.g. let your audience know when you secure a new speaker.
  • Promote the use of your #hashtag before and during your event by using visual displays.
  • Prominently display the conversation feed during the event.
  • Consider printing a Daily newspaper with the best Tweets, this can also easily be turned into a fun contest.
  • Remember to set goals and track your success throughout your campaign.

Written by The Marketing Company

The Marketing Company

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