Building your brand into the future

The future is here and there is a lot of adapting to do to get your message out there in front of your customers.  With all the social media channels available and online innovations it can seem like the playing field keeps shifting out of focus, forcing companies to constantly adapt their marketing strategies. Look at Google and Facebook where the user experience is constantly being updated and tweaked to keep their users engaged.
While some fads have faded others are becoming strong trends that will have an impact on a business’s future.  As with all things new it is easier to get a good foothold if you are an early adopter rather than a Johnny-come-lately. If these are not in your marketing mix already then they need to be placed on the high importance list of things to do ASAP.

Mobile is the medium of choice
In South Africa, we may not all have a laptop or desktop but we are all connected through our mobile devices. Facebook has recognised the global mobile preference with their auto play videos and a smart-touch-screen-friendly interface. Google is also pushing mobility recognising that amongst other things, a non-responsive website viewed on a mobile screen is quickly abandoned by the visitor.
The companies that are capitalising on this trend are actively producing videos and generating content for social media platforms.

Social is the new sales pitch
Tied in with the mobility is the preference of users to stay connected 24/7. Companies are in a unique position to build their brand as their followers are only a message/notification chime away. However, as the nature of the connection is intimate we can’t sell, sell, sell anymore. Users will quickly block or unfollow abusers of their ‘personal online presence’ and time.
Creativity is winning the day with storytelling, graphics or posting useful information to keep followers engaged. However, a complication of the audience being ‘always on’ their mobile devices has greatly reduced the users attention span, impacting the communication window for your message, a phenomenon dubbed the Goldfish Syndrome.  In this instance, the goldfish may have a longer attention span (just over 8 seconds), now a marketing message needs to grab the users attention instantly or it will be lost in a flick of a finger and the scroll of the page.

The power is in the hands of the youth
It is the generation of the digital culture, where the youth are communicating, connected and informed through social media and their online interactions with their peers.  If they don’t have the answer they will instantly ‘Google it’, where ‘Googleing it’ may be anything from # tag search in Facebook, twitter or a keyword or phrase search on Google to find the information.  Posts and information are shared through their network and companies that are making an effort to understand this generation are on the marketing fast track.

Responsibility and transparency are important
With mobile devices comes a multitude of users that can document, share and post information about companies.  Any dirty, greedy deeds committed by a company will be photographed, videoed, posted, shared, blogged about, commented on…etc.
Social responsibility and greening are now the order of the day, companies need to be seen to be putting more back than they are taking.

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Potjiekos Competition at Intundla Corporate

Use fireside storytelling to entertain, teach and enhance interpersonal relationships

Winter evenings are a magical time at Intundla especially if you are here with your colleagues as part of a conference or Team Building Event. After a productive day spent conferencing or building the team, guests can gather around the fire in one of our bomas and reflect on the day’s events. We have 2 bomas one for large groups and another for more intimate groups.

Staring into the fire surrounded by the night-time bush sounds the conservation can easily turn to traditional fireside stories, myths and legends. Storytelling is a great way to build on the interpersonal relationships of a group, giving people (especially the shy ones) a chance to talk in front of a group but in a more fun and social setting. The crackle of the fire and the low lighting of being outside lends itself perfectly to reducing the stage fright and enhancing the imagination of the audience.
Honouring this ancient practice of combining storytelling with life lessons we have found a few tales to tell that can spark a conservation, create a pause for thought or simply entertain.

The Lions Share

One day the lion, the wolf, and the fox went out hunting together. They caught a wild ass, a gazelle, and a hare. The lion spoke to the wolf, “Mr. Wolf, you may divide the venison for us today.” The wolf said, “I would have thought it best, Sire, that you should have the ass and my friend the fox should take the hare; as for me, I shall be content to take only the gazelle.” On hearing this the lion was furious. He raised his mighty paw and struck the wolf on the head. The wolf’s skull was cracked, so he died.
Whereupon the lion spoke to the fox, “Now you may try and divide our meal better. ” The fox spoke solemnly, “The ass will be your dinner, Sire, the gazelle will be your Majesty’s supper and the hare will be your breakfast for tomorrow morning.” Surprised, the lion asked him, “When did up learn so much wisdom?” the fox answered, “When I heard the wolf’s skull cracking.”

Two Roads Overcame the Hyena

A very hungry hyena went out on the Tanzanian plains to hunt for food. He came to a branch in the bush road where the two paths veered off in different directions. He saw two goats caught in the thickets at the far end of the two different paths. With his mouth watering in anticipation, he decided that his left leg would follow the left path and his right leg the right path. As the two paths continued to veer in different directions he tried to follow them both at once. Finally, he split in two.
As the well-known African proverb says: Two roads overcame the hyena

How the Monkeys Saved the Fish

The rainy season that year had been the strongest ever and the river had broken its banks. There were floods everywhere and the animals were all running up into the hills. The floods came so fast that many drowned except the lucky monkeys who used their proverbial agility to climb up into the treetops. They looked down on the surface of the water where the fish were swimming and gracefully jumping out of the water as if they were the only ones enjoying the devastating flood.
One of the monkeys saw the fish and shouted to his companion: “Look down, my friend, look at those poor creatures. They are going to drown. Do you see how they struggle in the water?” “Yes,” said the other monkey. “What a pity! Probably they were late in escaping to the hills because they seem to have no legs. How can we save them?” “I think we must do something. Let’s go close to the edge of the flood where the water is not deep enough to cover us, and we can help them to get out.”
So the monkeys did just that. They started catching the fish, but not without difficulty. One by one, they brought them out of the water and put them carefully on the dry land. After a short time, there was a pile of fish lying on the grass motionless. One of the monkeys said, “Do you see? They were tired, but now they are just sleeping and resting. Had it not been for us, my friend, all these poor people without legs would have drowned.”
The other monkey said: “They were trying to escape from us because they could not understand our good intentions. But when they wake up they will be very grateful because we have brought them salvation.”

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Pretoria Wedding Venue: Real Weddings, Nature and Sunsets

For any bride one of the best moments is when you finally get your wedding photos. Looking through all your photos and studying every little detail, brings back memories of your big day, and with this, the wonderful emotions and feelings come flooding through and you actually relive your wedding day. This happens every time you look at your photos, and those feelings never fade as you look at them on your anniversary, year after year after year. Intundla Game Lodge and Wedding Venue just outside Pretoria is the most picturesque venue, where you are surrounded by nature, bushveld, gorgeous sunsets and just pure bliss. Your photographer will be able to capture the beauty and glory of your wedding day for you to treasure for the rest of your life. Patrick Furter did just that with these stunning photos from Scott and Tamarin’s Wedding here at Intundla on March 19th.

Firstly we just wanted to thank you for everything, we really had the most incredible day ever! None of it would have been possible without your help. Scott and I really appreciated everything you did for us leading up to the wedding and especially on the day. Your team was amazing and the food was phenomenal!! Everyone was so happy and had such a great time.” – Tamarin Perks

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Gauteng Wedding Venue: Real Weddings Captured Love Story

Nothing makes us happier than to witness a beautiful wedding at our Game Lodge, Intundla Wedding Venue in Gauteng. And of course, add a brilliant photographer to the mix and you get a Captured Love Story. Jaco and Alichia recently got married at Intundla and what a wonderful and spontaneous couple to work with. It was an absolute pleasure getting the décor ready for their big day, their theme was Silver, sequin and blush pink, which we combined with Proteas, Hydrangeas, and Roses. The wedding photographer, JC Crafford, didn’t just manage to capture the day and Jaco and Alichia’s wedding, but also the very essence of who they are and their shared love. As wedding photographers, it is clear where their passion lies.

 

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